// archives

Archive for September, 2008

Focused Marketing, Part 2

Give your marketing tools a job Each tool you employ as part of your marketing strategy should have a job – something to DO. Otherwise it will just sit and “be” and that is not good. Here are example “jobs” you could give each marketing tool. Try to limit each tool to one or two [...]

Focused marketing, part 1

Yow! Is this you? You’re everwhere: Facebook, Squidoo, EzineArticles, Adzines, Clickbank, Technorati, etc. You’ve got ten websites. You’ve got 15 social networks. Yet the business isn’t coming in. Your thoughts: my marketing isn’t working! Is it not? Have you ever employed someone? Or, have you ever worked for someone? You were given a task – [...]