Give your marketing tools a job

Each tool you employ as part of your marketing strategy should have a job – something to DO. Otherwise it will just sit and “be” and that is not good.

Here are example “jobs” you could give each marketing tool. Try to limit each tool to one or two primary purposes:

• Encourage people to sign up for your newsletter
• Drive people to your website
• Sell your service
• Drive people to download your audio recording

Each job has an intended result, and that’s how you know whether or not it’s working.

• Job: Encourage people to sign up for the newsletter –> Result: Increased signups AS A RESULT of that specific tool
• Job: Drive people to the website –> Result: Increased hits to your website AS A RESULT of that specific tool
• Job: Sell your service –> Result: Increased sales AS A RESULT of that specific tool
• Job: Drive people to download audio recording –> Result: Increased downloads of the recording AS A RESULT of that specific tool

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— Tia Peterson

Yow! Is this you? You’re everwhere: Facebook, Squidoo, EzineArticles, Adzines, Clickbank, Technorati, etc. You’ve got ten websites. You’ve got 15 social networks.

Yet the business isn’t coming in. Your thoughts: my marketing isn’t working!

Is it not?

Have you ever employed someone? Or, have you ever worked for someone? You were given a task – or a set of tasks – and you called that…your job.

What are your marketing method’s jobs? What’s Facebook supposed to be doing for you?

The universal answer is “make me more money” or “bring in clients” or “spread awareness,” but unfortunately, it’s just simply not specific enough.

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— Tia Peterson