Am I being clear? NO! I’m definitely not. From my website, you’d think that I am casting my net as far out into the sea as possible, hoping to catch everything from the smallest shrimp to the humpback whale. Ridiculous! The thing is that it’s not even what I’m after. I have a particular type of client in mind with particular needs. Why am I so afraid to communicate that?

Anyway. You may have a similar problem. Or, a different problem, but with the same solution – re-vamping. Re-vamping, as I define it, means to re-create your material in such a way that new energy and life is brought to it. In my case, my website should be re-done immediately – like, by Monday – so that my marketing efforts are not in vain.

I don’t want my marketing efforts for my website to be like the good seed that fell on infertile land. Wasted. A total waste. That’s not what I want. That shouldn’t be what you want either.

But here’s the key: when you figure out that it’s time to re-vamp, re-vamp and be quick about it. Honey, you don’t have time to waste, really. If you’re like me, there are a million and a half (not literally, I hope) other people out there offering what you do and chances are at least 10% of them are clear in their marketing message (well, I’m being generous). You get my point. Be out front. Lead the pack. Pave the way.

Re-vamp and be quick about it. I decided tonight that by Monday my website will be totally re-vamped, so help me God. If it’s not, I’ll change it in such a way that only the home page and contact page are available, buying me a little bit more time to change up the rest. Seriously!

This sort of falls under the theory out there about being radical in your business. When you get that “feeling, GO with it. There is a reason you are feeling it. So thank God that you “got” it and then do something about it!

Well, anyway, hopefully if you’re out there and you’ve felt the need to re-vamp something related to your business, this blog has given you the motivation to just do it. You have a lot to lose. Yes, I said you have a lot to lose. In the small business world, every time that a client visits your website, looks at your business card, or picks up your direct mail piece and then never looks back is a major loss for you, because each client represents the three clients they might have referred to, if they had given your business a try, and so on and so on, exponentially.

Don’t gloss this over! Re-vamp and be quick about it now.

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