I first became aware of Joe Hage on Biznik (which I’ve talked about many times on this blog before and if you’re still not joining me, well…) and he’s now a client of mine. He’s a Marketing Guy. That’s not his official title, of course, but he knows his stuff. Just look at his resume [...]
The definitions of commodity, in and of themselves, are not all bad. But we are going to concentrate on the one that is relevant here. From Merriam-Webster Online: commodity: a good or service whose wide availability typically leads to smaller profit margins and diminishes the importance of factors (as brand name) other than price I’ve [...]
Recently I came across a blog, Virtual Assistant Report. Yelena McManaman – the VA behind the blog – is running a short VA survey. This survey attempts to develop a clearer picture of VA industry – about our projects, rates, sources, plans for and concerns about the future of VA industry in general and our individual [...]
Sometimes, you just have to remind your clients of what you can do for them. All the while, resist the temptation to say, “I told you so!” Clients, like all consumers including we virtual assistants, simply need to be educated. There are thousands of marketing messages pummeling the brain every day, so it’s no wonder [...]